Native advertising has become a crucial part of Corriere della Sera business models. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. The word “native” refers to this coherence of the content with the other media that appears on the platform. Native ads, in fact, match the visual design of the experience they live within, and look and feel like natural content. Corriere della Sera offers to his brands this type of brand journalism.
Design for Corriere della Sera a native advertising powered by Norge, dedicated to the benefits of salmon.
Use of Illustration
The native tells the top 6 reasons why eating salmon is a great choice. I decided to illustrate every single reason with a minimal flat design. The result is a long unique illustration which dresses the native and makes reading light and enjoyable.
The longform has been designed and development in order to be published on corriere.it and to respond to various devices and screen sizes.