Vanity Fair X Magnum
Pink and Black
Two ice cream, two colours, two styles. Two sides of the same personality, but which one is to choose? Here comes the idea of a “movie tips” collection to fully express one’s Pink or Black soul. We created, together with Vanity Fair, 4 interactive video tips, on different themes – food, fashion, beauty and lifestyle. The videos had been interactive since users could click on the button P or B at any time to switch from pink to the black mode in the video.