GQ X Chanel
Feel The Night
Video, Web, App
Support Chanel during the launch of Bleu de Chanel engaging GQ audience through an integrated campaign dedicated to the night subject.
A GQ journalist visits five cities to embrace their night soul. His journey begins every time the blue hour arrives: when the sun goes below the horizon and the last light of the day fades out. Only then our lonely protagonist sets off. The envoy dwells in different clubs, ready to be captured by their atmosphere. Each location is like a puzzle piece, and only after having experienced all of them he can get a real image of the city.
Feel the Night is also an app focused on nightlife. The App interprets the needs and desires of users,
thanks to an accurate ranking of information, and suggest the perfect solution for a memorable night out.
1. Choose the city where you’d like to spend a night out.
2. Choose the day, hour, what you want to do and who spend your night with.
3. Here is your night! Read reviews of the location and use the map to find it.