(19) - Davide Parere

Two ice cream, two colours, two styles. Two sides of the same personality, but which one is to choose?

Here comes the idea of a “movie tips” collection to fully express one’s Pink or Black soul.

We created, together with Vanity Fair, 4 interactive video tips, on different themes – food, fashion, beauty and lifestyle.

The videos had been interactive since users could click on the button P or B at any time to switch

from pink to the black mode in the video.

(19)

Vanity Fair X Magnum

Pink and Black

Video, Web

2015

Two ice cream, two colours, two styles. Two sides of the same personality, but which one is to choose? Here comes the idea of a “movie tips” collection to fully express one’s Pink or Black soul. We created, together with Vanity Fair, 4 interactive video tips, on different themes – food, fashion, beauty and lifestyle. The videos had been interactive since users could click on the button P or B at any time to switch from pink to the black mode in the video.